Full Job Description

Digital Media Lead 

Independent Contractor Position 

Renton / King County, Washington 

Position Overview 

Organization:	SHADOW
Position Title:	Digital Media Lead
Classification:	Independent Contractor (1099)
Compensation:	$20 – 25.00 per hour DOE
Hours:	Up to 20 hours per month
Location:	Remote / Hybrid —onsite attendance required
Reports To:	Board President
SOC Code:	27-3031 — Public Relations and Fundraising Specialists

About SHADOW 

SHADOW is an environmental conservation nonprofit serving the Renton and King County, Washington community. Our mission centers on habitat restoration, ecosystem stewardship, and connecting community members to the natural world through events, volunteer opportunities, and environmental education. Staff and contractors work collaboratively, and cross-training across roles is encouraged to ensure continuity of mission-critical work. 

Position Summary 

The Digital Media Lead is an independent contractor responsible for developing, executing, and managing SHADOW’s digital presence across social media platforms, email newsletters, the website, and community channels. This role plays a critical part in building SHADOW’s brand, growing community engagement, and supporting fundraising and event promotion. The ideal contractor brings both creative content skills and analytical thinking to grow SHADOW’s audience and drive mission-aligned action. 

Roles & Responsibilities 

Social Media Management 

• Publish 3–5 feed posts per week across designated platforms (Instagram, Facebook, and others as applicable), using a variety of formats including reels, carousels, and informational graphics 

• Publish 5 or more story posts per week 

• Create content related to environmental conservation, SHADOW events and ecosystems, upcoming programs, and donor/fundraising campaigns 

• Collect photos, video, and other collateral needed to support content production 

• Maintain and manage a social media content calendar in coordination with SHADOW staff and board 

Community Engagement 

• Respond to comments and direct messages on social media and the website in a timely, on-brand manner 

• Actively like and comment on relevant community members’ and partner organizations’ posts to build relationships 

• Create and manage events for SHADOW programs and stewardship opportunities across platforms. 

• Share SHADOW content with local community groups on social media, identifying and increasing new partners that align with SHADOW’s mission and strategic plan.  

Paid Promotion & Advertising 

• Strategically boost posts to relevant target audiences based on location, interests, and demographics 

• Monitor paid post-performance and adjust targeting as needed to maximize reach and engagement within approved budgets 

Monthly Newsletter 

• Edit, produce, and publish SHADOW’s monthly email newsletter using Constant Contact (or designated platform) 

• Include upcoming events and registration instructions, updates on recent restoration work, and other mission-relevant content 

• Collaborate with staff to incorporate content and narrative voice as directed 

• Upload and maintain newsletter mailing lists transferred from Salesforce to Constant Contact each month 

• Post newsletter articles to SHADOW’s website (Bog Blog or equivalent) 

Fundraising & Campaign Promotion 

• Develop and execute targeted social media strategies for SHADOW fundraising campaigns 

• Coordinate email announcements and reminders for active campaigns 

• Create boosted posts and track performance against campaign goals 

Outreach & Collateral 

• Design content for distribution in support of events and programs, this can be digital or physical collateral 

• Develop presentation materials as needed for community outreach (e.g., Rotary Club and similar engagements) 

Onsite & Coordination 

• Attend weekly or biweekly remote or onsite meetings with SHADOW staff 

• Attend occasional SHADOW events to capture photos, video, and other content 

Required Skills & Qualifications 

• Demonstrated fluency in Instagram, Facebook, and other major social media platforms including content strategy, trends, and native analytics 

• Proficiency with graphic design tools such as Canva and/or Adobe Suite 

• Experience with video content creation and short-form video for Instagram Reels, Facebook, TikTok, or similar 

• Familiarity with email marketing platforms (Constant Contact, Mailchimp, or equivalent) 

• Strong written communication skills with the ability to adapt voice and tone for conservation and nonprofit audiences 

• Basic understanding of paid social advertising including audience targeting and budget management 

• Ability to work independently, manage deadlines, and communicate proactively 

Preferred (Not Required) 

• Experience with Donor Perfect CRM or similar donor management systems 

• Knowledge of SEO fundamentals and website content management 

• Experience working with nonprofit organizations or environmental causes 

• Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprinklr, or Meta Business Suite) 

Education 

A bachelor’s degree in communications, marketing, digital media, journalism, or a related field is preferred. Equivalent demonstrated professional experience in social media management, content creation, or digital marketing will be considered in lieu of a formal degree. 

Key Performance Indicators (KPIs) 

Performance will be assessed collaboratively on an ongoing basis using the following metrics: 

Metric	Description
Post Frequency	3–5 feed posts and 5+ stories per week, consistently maintained
Follower Growth	Month-over-month increase in followers across platforms
Engagement Rate	Likes, comments, shares, and saves relative to reach
Reach & Impressions	Total accounts reached and content impressions per period
Newsletter Performance	Open rate, click-through rate (CTR), and subscriber growth
Campaign ROI	Engagement and donation conversion from boosted fundraising content
Community Sentiment	Quality and tone of responses and community interactions

Contract Details 

• This position is an independent contractor engagement. The contractor is not an employee of SHADOW and is responsible for all applicable taxes. 

• All work products created under this agreement is considered work-for-hire and is owned by SHADOW. 

• Portfolio or case study use of SHADOW content requires prior written approval. 

• Contract engagements are typically structured as 6–12 month agreements with the option to renew. 

SHADOW encourages staff and contractors to administer programs collaboratively. In the event of an absence, contractors may be asked to coordinate with staff to ensure continuity of essential duties.  

To express interest, please contact the Program and Development Director at [email@shadow.org].